From summer cookouts on L Street to winter mornings spent defending your parking spot, South Boston has always had its own style: proud, gritty, and totally original. That’s exactly what inspired our newest drop — the Southie Pride Collection — now live at on our shop.

This line pays homage to one of Boston’s most iconic neighborhoods, blending vintage athletic style with coastal edge. Think varsity lettering, old-school embroidery vibes, and just the right amount of attitude. Every piece says IYKYK.

What’s Inside the Southie Pride Collection

We went all in on this one:

Southie Pride T-Shirt — soft, broken-in cotton with that classic collegiate feel.

Southie Hoodie — perfect for chilly nights on Castle Island.

Southie Beanie — stay warm, look cooler.

Southie Candle + Pint Glass — for your home bar, because Southie nights deserve the right glow (and pour).

Each piece features our signature “The Original Southie” design — a clean, bold mark of neighborhood pride that feels like it’s been around forever.

We get it — once you see the full lineup, you’re gonna want more than one.
That’s why we rolled out bundle deals across the site.

✅ Buy 2+ products, get 10% off
✅ Buy 3 or more, get 15% off + free shipping

Stack up your Southie favorites, or mix and match with other collections — Kenmore Square, Boston B, Wicked Merry, and more.

Shop the Southie Wicked Local BUNDLE ->

So, no ecause no matter where you are — Southie or not — Boston pride never goes out of style.
And because the holidays are coming fast. Grab your gear early so you’ve got it in time for every party, swap, and gift exchange.