Work with our Ambassadors

Choose from over 2,000 Secret Boston Ambassadors who will attend your event and capture it the way people actually experience it. Real moments. Real reactions. Content that feels native to Instagram, not staged or salesy.

Our Ambassadors go to concerts, restaurant openings, theater shows, brand events, and experiences around the city. They post Instagram Stories during the event, and those Stories are then shared by Secret Boston to our audience.

Afterward, you get the raw footage to use however you want.


HOW IT WORKS

You invite us
You comp tickets or access to your event.

We send an Ambassador
They attend as a guest and capture organic Instagram Stories from the experience.

We amplify it
The Stories are reshared by Secret Boston and tagged to your brand.

You get the content
We send you the raw footage with full usage rights after the event.

 

Why brands use this

  • Content that feels real, not like an ad
  • Exposure to a Boston-based audience
  • Usable social content without a full production crew
  • Simple, low-friction collaboration

Our audience is 100% Boston.
Ages 22–46, with an engaged local following.

 

Next steps

Email us at crew@secretboston.net
Tell us about your event and what you’re looking for.

Become an Ambassador