Affiliate & Ambassador Guide
Thank you for helping us spread the word. Our goal is to make Soca Therapy one of the biggest events of Boston Carnival weekend. The more tickets you sell, the more you earn.
Boston Carnival: The Soca Therapy Concert Experience
Saturday, August 29 | Roadrunner | Boston Carnival Weekend
Your Offer
Your unique code: We will send you your assigned code separately.
Your tracking link:
https://www.axs.com/events/1431150/soca-therapy-tickets?utm_source=website&utm_medium=home&utm_campaign=soca&utm_id=SECRET-BOSTON
Your followers receive:
- $10 off every ticket using your code
You receive:
- $10 commission for every ticket sold
- 1 free General Admission ticket for every 20 tickets sold
- Ongoing sales updates throughout the campaign
Important: Your followers must use BOTH your tracking link and your discount code for sales to be tracked correctly.
Posting Schedule
Between now and August 29, we ask that you post:
- Minimum 4 Reels
- Minimum 4 Stories
- 1 feed post
TikTok
- Minimum 2 TikToks (if you have TikTok)
- Share at least 1 post
More posts are always encouraged.
What To Talk About
Keep it natural. Tell people why you’re excited.
Ideas:
- Why you’re going
- Biggest carnival party of the summer: 3500+ attendees
- Carnival weekend in Boston
- Caribbean music and culture
- Going with friends
- Use urgency as the event gets closer
International Artist Lineup
The event features some of the biggest names in contemporary soca
music, including:
● Nailah Blackman (BET Award-nominated artist)
● Destra (international soca icon)
● Freetown Collective (acclaimed Trinidadian band)
● Mical Teja
● GBM Nutron
Don’t sound like an advertisement.
Every Post Should Include
Ticket tracking link
Discount Code
Tell people they save $10 using your code. Example:
Use my code _________for $10 off your tickets.
Tag These Accounts
- @SecretBoston
- @socatherapyboston
- Tag featured artists whenever appropriate.
Instagram Reels
Whenever possible:
- Invite @SecretBoston and @socatherapyboston as a collaborators.
- Tag the event account.
- Tag the venue if appropriate.
- Tag artists featured in your content.
Instagram Stories
- Tag @SecretBoston and @socatherapyboston
- Tag the event
- Include the ticket link sticker whenever possible
- Mention your discount code on every Story
TikTok
- Mention your code in the video or caption
- Include the ticket link in your bio if possible
- Tag @SecretBoston and @socatherapyboston in the caption
Content Ideas
- Outfit ideas
- “Who’s coming with me?”
- Caribbean music clips (where permitted)
- Carnival memories
- Countdown posts
- Dance videos
- Group plans
- Artist highlights
- Why this event is different
Before You Publish
Every post should answer these four questions:
- ✓ What is the event?
- ✓ When is it?
- ✓ Where is it?
- ✓ How do people save $10?
Need Assets?
- Official graphics
- Logos
- Videos
- Artist images
- Event footage
- Additional promotional copy
Questions?
Reach out to the Secret Boston team anytime.
Let’s make Boston Carnival: The Soca Therapy Concert Experience one of the biggest nights of the summer.
