Gillette unveils $1 billion redevelopment plan for South Boston waterfront

Gillette has announced plans to invest $1 billion into redeveloping its longtime campus along the Fort Point Channel, one of the most prominent stretches of waterfront in the city.

The project is expected to reshape the area with a mix of new development that includes housing, retail space, and upgraded facilities tied to Gillette’s existing headquarters.

The company has been based in South Boston for more than a century, and this plan signals a long-term commitment to the neighborhood as the surrounding Seaport and Fort Point areas continue to grow.

The redevelopment would modernize the campus while opening up portions of the site to new uses, bringing more activity to a section of the waterfront that has historically been more closed off.

Details are still emerging, but the scale alone places this among the largest private investments currently planned in Boston.

South Boston has already seen rapid change over the past decade, with the Seaport becoming one of the city’s busiest districts for offices, restaurants, and residential development.

This project pushes that momentum further, extending growth deeper into Fort Point and reinforcing the area’s role as a major economic hub.

For residents, the plan raises familiar questions that come with large-scale development in Boston.

More housing could help ease pressure in a tight market, but new construction also adds to concerns about affordability and neighborhood change.

For the city, the investment represents both opportunity and challenge.

A $1 billion project brings jobs, infrastructure upgrades, and long-term economic activity, while also adding pressure on transportation, housing, and public space.

As the proposal moves forward, it will go through Boston’s development review process, with more details expected on timeline, design, and community impact.

For now, one thing is clear.

One of Boston’s most historic corporate sites is about to enter a new chapter.