The Coronavirus pandemic unfortunately affected and shutdown many things, including the Sam Adams Taproom and its Brewery. The Taproom was brand new to Boston--opening its doors for the first time in January 2020. After being closed for over a year, Sam Adams is officially set to reopen its doors and brewery tours! This news is thanks to the loosening of some restrictions in Massachusetts allowing more people to gather and able to order alcoholic beverages (without food). 

Sam Adams is coming back with a BANG… there is a new slogan and new beer being released. 

The new slogan “This is Boston. Drink Accordingly.” is designed to be in the campaign launching in Fenway Park this spring. The slogan was designed with Sam Adams’ Boston roots and the large-dedicated fanbase at Fenway Park. There is something special about Boston because its sports fans are ride-or-die level and this line is something that reflects that. This phrase will be advertised in Fenway Park on April 1st at opening day until the end of the season. 

Get ready beer-lovers...the second piece of exciting news is that Sam Adams is launching a new beer! Sam Adam’s is partnering with the Boston Tea Party Museum to create “Brewer Patriot Ale”. This wheat beer is dedicated to the men who started dumping tea into the Boston Harbor. Their brave and rebellious actions started the Revolutionary War that lead to the birth of our beautiful nation. Brewer Patriot Ale is even brewed with the actual blend of tea (Lapsand Souchong) that the men dumped into the Habor during the Boston Tea Party in 1773. Everything about this beer is dedicated to strong Boston Patriots… and those strong roots from those men have created us into the Bostonians that we are today!

The Boston celebration will begin when the Sam Adams Taproom in Downtown Boston reopens on Wednesday, March 24th at 2 p.m. Brewer Patriot Ale is set to be the new “house ale” in the Boston Taproom. The Jamacia Plain Brewery will celebrate the launch of the new beer with a free online event on March 23 at 7 p.m. Viewers will be able to see the Brewer Patriot Ale in the brewing process. 

Important Dates: 

• Taproom Reopening on March 24th, 2 p.m.

• The launch of Brewer Patriot Ale is March 23 at 7 p.m.